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Over 5 trillion pieces of plastic litter our oceans. And every minute, one truckload of plastic ends up in our oceans.
By 2050 there may be more plastic in our oceans than fish. Plastic does not bio-degrade like natural materials; it breaks down into even smaller pieces, which animals mistake for food. If the sea life is consuming it, then we are too. It's not too late to turn this around. Recycling is the first step in breaking the cycle, but we need to rethink and reinvent to eventually eliminate plastic. It's time to shift our attitudes, our perspectives and our habits.
We must find ways to synchronise the economic system of humankind with the ecosystem of nature. Let's do it together.
In line with our sustainability statement, we have begun the process of replacing all of our fabrics with a 100% Recycled material derived from used plastic bottles. Recently introduced, this lining can be found in a bespoke few lines, with more styles added throughout 2020.
The plastic bottles (PET) which would have taken over a 1000 years to biodegrade are diverted from both landfills and our oceans.
Bottles are ground into chips, melted and spun into a strong polyester fiber, then woven into durable fabric.
Infinitely recyclable, this fabric is then used to create our durable and water resistant lining that can be found across our ranges.
Our goal by 2021 is to have 95% of all of our products using a fully recycled fabric material.
To date we have diverted over 95 000 plastic bottles from both landfill and oceans.
Why is it so important for all businesses to introduce green initiatives? Read more about sustainable processes (click here for more info) so you can educate yourself on the best buying practices.