The world is dying. We see it all around us. Rising temperatures. Melting ice caps. Plastic oceans. Extreme weather. Droughts. Floods. Fires. Extinction.
We can no longer dispute this fact, nor the sad reality that we humans are responsible. So yes, our earth is dying, but it’s not dead yet. And it’s our responsibility to revive it.
At International Colours, we focus on being enduring, on curating lasting, timeless designs that are inherently superior to the fading fads of fast-food culture. Permanence is in our DNA.
So, when we reflected on how to contribute to our planet’s future, we looked inward and decided to apply our intrinsic ethos to a sustainable vision.
MAKE IT LAST FOREVER
We don’t believe that nothing lasts forever. What about culture and customs? What about family recipes and traditional songs? The physical world shifts, changes and decays, but the values and ideologies that keep it alive are maintained across generations, and sustained through a commitment to shared prosperity.
Going forward, this is the approach we will be taking. We are looking ahead, beyond the present, and creating a code of conduct that is as much about the now as it is about the future. We are devotees of design, and convinced that by imagining this better tomorrow, we can play a small part in designing it.
We don’t have it all figured out, and we will no doubt evolve as we proceed along this path, but we are drafting a philosophy that will become company culture. It’s a spirit, a mentality and an attitude that will guide everything we do. And it is driven by what we are all about: forever.
Most of the goods we produce are leather-based. This won’t change, but we are more mindful of how to do this differently.
- The product lining for a number of our ranges is produced from recycled bottles and approved by the Global Recycle Standard.
- To date we have diverted over 400 000 plastic bottles from both landfill and oceans.
- We have removed excess plastic packaging from all our products.
We have teamed up with a dynamic indigenous nursery to assist us in offsetting our carbon footprint by growing and maintaining Spekboom.
This proudly South African miracle plant is incredibly effective at removing carbon dioxide from the atmosphere.
We have secured our own hectare of land for this project, and plan to grow around 20 000 plants in 2023.
We have committed to this approach because earth is our only home, and right now it’s falling apart. It’s a home that has provided us with countless experiences and untold adventures.
It’s unbelievably breathtaking, boundless and surprising, the perfect playground in which to enjoy our products. And once we’re gone, when our children are its custodians, we want them to love it as much.
It’s quite simple: we want it to last forever.